Pesan dakwah tentang istiqomah pada akun Instagram @xkwavers : analisis semiotika model Roland Barthes

Khairunissa, Khairunissa (2021) Pesan dakwah tentang istiqomah pada akun Instagram @xkwavers : analisis semiotika model Roland Barthes. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

INDONESIA : Media sosial semakin hari terus berkembang dan membuat manusia lebih mudah mencari juga mendapatkan informasi .Melalui media sosial, para penggunanya bisa berinteraksi, berbagi, juga bekerja sama dengan pengguna lainnya. Hal tersebut, membuat para da’i dituntut untuk bisa memberikan suasana atau warna baru ketika menyampaikan materi dakwah. Instagram, merupakan media sosial yang kini banyak diminati oleh masyarakat.Tak hanya membagikan atau mendapatkan konten hiburan, instagram juga digunakan untuk aktifitas dakwah. Seperti yang dilakukan akun instagram @xkwavers, melalui postingan gambar, quote, Hadist dan juga Qur’an yang membahas mengenai gelombang korea yang semakin berkembang di Indonesia, dimana sebagian besar tidak sesuai dengan syariat Islam. Akun @xkwavers ini muncul untuk kembali mengajak muslim kembali pada hakikatnya sebagai muslim. Penelitian ini bertujuan untuk mengetahui makna pesan dakwah mengenai istiqomah di akun instagram @xkwavers. Dirumuskan di dalam pertanyaan bagaimana makna denotasi pesan dakwah tentang istiqomah di akun Instagram @xkwavers, bagaimana makna konotasi pesan dakwah tentang istiqomah di akun instagram @xkwavers, bagaimana makna mitos pesan dakwah tentang istiqomah di akun instagram @xkwavers. Teori yang digunakan adalah teori semiotika “two order signification” milik Roland Barthes. Kajian mengenai makna atau simbol dalam bahasa atau tanda untuk mengetahui makna denotasi atau makna sesungguhnya pada postingan, makna konotasi atau makna tersirat dalam postingan dan makna serta aspek lain dari penandaan atau mitos. Metode yang digunakan penulis adalah analisis semiotika yang berbentuk analisis data yakni dengan menentukan quote, menafsirkan quote serta menghubungkan dengan yang dianggap masyarakat bernilai dengan makna semiotika berupa makna denotasi, konotasi dan mitos yang dianggap mampu mengenali tanda dan pesan tersembunyu di balik sebuah postingan dakwah tentang istiqomah di akun instagram @xkwavers. Hasil dari penelitian, bisa disimpulkan bahwa pesan dakwah tentang istiqomah yang diunggah oleh akun @xkwavers terdapat 10 postingan pesan dakwah. Secara denotatif postingan yang terdapat pada gambar mengandung unsur gambar, tulisan kata-kata serta secara konotatif yang berkaitan dengan makna yang terdapat pada denotasi, dan secara mitos yang berkaitan dengan kehidupan sehari-hari. ABSTRACT Khairunissa: Messages of Da'wah About Istiqomah on Instagram Account @xkwavers (Analysis of Semiotics of Roland Barthes' Model) ENGLISH : Social media is growing day by day and makes it easier for people to find and get information. Through social media, users can interact, share, and collaborate with other users. This makes the da'i required to be able to provide a new atmosphere or color when delivering da'wah material. Instagram, is a social media that is now in great demand by the public. Not only sharing or getting entertainment content, Instagram is also used for da'wah activities. As did the Instagram account @xkwavers, through posting pictures, quotes, Hadith and also the Qur'an which discusses the growing Korean wave in Indonesia, most of which are not in accordance with Islamic law. This @xkwavers account appears to re-invite Muslims to their essence as Muslims. This study aims to determine the meaning of the message of da'wah about istiqomah on the @xkwavers instagram account. Formulated in the question what is the meaning of the denotation of da'wah messages about istiqomah on the @xkwavers Instagram account, what is the meaning of the connotation of da'wah messages about istiqomah on the @xkwavers instagram account, what is the meaning of the myth of da'wah messages about istiqomah on the @xkwavers instagram account. The theory used is the semiotic theory of "two order signification" belonging to Roland Barthes. The study of the meaning or symbols in language or signs to find out the denotative meaning or the real meaning in the post, the connotative meaning or implied meaning in the post and the meaning and other aspects of the marking or myth. The method used by the author is semiotic analysis in the form of data analysis, namely by determining quotes, interpreting quotes and connecting with what society considers valuable with semiotic meanings in the form of denotation, connotation and myth meanings that are considered capable of recognizing hidden signs and messages behind a da'wah post about istiqomah. on instagram account @xkwavers. The results of the study, it can be concluded that the message of da'wah about istiqomah uploaded by the @xkwavers account contains 10 posts of da'wah messages. Denotatively, the posts contained in the image contain elements of images, written words and connotatively related to the meaning contained in the denotation, and mythically related to everyday life.

Item Type: Thesis (Sarjana)
Uncontrolled Keywords: Pesan Dakwah ; Media Sosial ; Instagram
Subjects: Communities
Communities > Community Sociology
Divisions: Fakultas Dakwah dan Komunikasi > Program Studi Komunikasi dan Penyiaran Islam
Depositing User: Khairunissa Khairunissa
Date Deposited: 28 Sep 2021 08:58
Last Modified: 28 Sep 2021 08:58
URI: https://etheses.uinsgd.ac.id/id/eprint/44114

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