A comparative study of speech acts analysis on Halal product brands advertisements in several countries

Rianti, Ayu Dina (2021) A comparative study of speech acts analysis on Halal product brands advertisements in several countries. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

This research discussed speech act used on halal product brands advertisements in several countries. The main purpose of the research is to describe and compare the speech acts classes used in halal product brands advertisements in several countries. There are two research question that proposed in this study. Those are the used of class of speech act, as well as the similarities and differences on halal product brands advertisements in several countries from one another based on class of speech act analysis. From the two statement of the problem above, then it will be analyzed by using classification of speech act theory by John Searle. By using that theory, the utterance that exist on advertisements will be classified. Then, the similarities and differences on halal product brands advertisements in several countries from one another based on class of speech act analysis will be appeared when the utterance was classified. The method used in this study is the qualitative method. This method helps to describe the data being studied qualitatively. From the results of the research that has been done, it turns out that the use of class of speech act found on halal product brands advertisements in several countries based on Searle’s theory is representative, directive, commissive, and expressive speech act. Meanwhile, the declaration speech act was not found at all on halal product brands advertisements in several countries. In addition, there are also found those similarities and differences from one another, such as; representative speech acts was found in every halal product brands advertisements in several countries and it is the dominant than the other classes of speech act. Then, some halal product brands advertisements in several countries has the same number of speech act’s class used, however, on the other hand some halal product brands advertisements in several countries use more varied speech acts than others. Next, there are the speech act that just found in some halal product brands advertisements in several countries. The last which is the important thing is halal context on halal product brands advertisement in several countries mostly mentioned and presented through representative speech acts.

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