Dakwah Islam pada Masyarakat Industri: Studi pada Karyawan PT. Indorama Syntetics Tbk Purwakarta

Mukarom, Zaenal (2020) Dakwah Islam pada Masyarakat Industri: Studi pada Karyawan PT. Indorama Syntetics Tbk Purwakarta. Ilmu Dakwah: Academic Journal for Homiletic Studies., 14 (1). pp. 1-24. ISSN 2548-8708

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Abstract

This study aims to find out and reveal the religious behavior of PT Indorama Synthetics Tbk employees and the Da'wah activities of PT Indorama Synthetics Tbk. This study uses a naturalistic paradigm with a qualitative approach that uses case studies. Data collection techniques are obtained through observation and interviews. The results showed that the religious behavior of industrial societies still tends to be normative and formalistic; the Da’wah activities of industrial organizations are still temporal, monumental, and ceremonial. The development and implementation of Da'wah on industrial societies need to be conveyed with more contemporary and contextual themes, especially about the event of Da’wah Syu'ubiyah with the right and effective strategies.

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