Hyperreality on Apple product advertisements: Dear Apple & Apple apocalypse

Mu'min, Rizaldi (2020) Hyperreality on Apple product advertisements: Dear Apple & Apple apocalypse. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Advertising has an important role in shaping the influence of consumers so they are interested in buying their products. However, in certain prospects, sometimes advertising also forms a selfish paradigm in which aspects of space that affect conditions in advertising are no longer related to what happens to its reality. Dear Apple and Apple Apocalypse are two of the things that represent the event. These two ads are advertisements released in 2017 based on the specific products they sell. This ad is able to display a sign that is independent of its reality and forms a new reality which is then referred to by Baudrillard as Simulation / Hyperreality. The method used by researchers is qualitative, while the approach taken is descriptive analysis which is then accompanied by a documentative approach to obtain primary data taken from Dear Apple & Apple Apocalypse video advertisements. While secondary data is obtained from the library research process. As for what researchers found in this study are covered in several ways, namely 1. the number of typologies of signs found shows the thick element of hyperreality contained in advertising content, 2. the process of emergence of hyperreality in advertisements involving the principle of transformation, immanency and difference contextually very relatable. In conclusion, the content on these two ads has a clear hyperreality element in which the ad is not only a form of representation of the original reality but reproduces the existing sign in reality into a new sign that only dwells on its own simulacrum.

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